Opus Tgl Notam Identitatis Tgl a designatore Wei Sun est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2023

Tgl Notam Identitatis Tgl

a Wei Sun

Cliens: DOTONE Brand Design

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

11,009

Victor Praemii Verificatus

Verifica Statum Praemii pro #143895

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Tgl Notam Identitatis Tgl

TGL investigationis et educationis est tribunal puerorum. Communicationem efficacem adoptat ac modos docendos interesting. Logo hummingbird utitur ut notae memoriae gerulus. Simplicibus et puris symbolis utitur ad visivam notam imaginem efficacem et iucundam, dum notam IP notam differentiam creat, quae notam attribuit cum attributis humanioribus, ut plus commercium cum pueris et nexus motus constituat. Suprema usus linguae divitum colorum visualium significat sonum vivam, iuvenalem et amicabilem.

Agnitio

De Praemium A' Design Award Aeneum

Tgl Notam Identitatis Tgl victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Tgl Notam Identitatis Tgl rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Tgl Notam Identitatis Tgl necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
Dimensiones et Involucrum: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
Notulae: Brand Design, Logo Design, Brand Identity, Education, IP Design
Technologia Productionis: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Provocatio Designandi: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
Investigatio: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Inspiratio: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Duratio Operis: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Cursus Operationis: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Patentes: All copyrights DOTONE Brand Design,2021
Agnitiones Imaginum: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021