Hainan Beer Involucrum Cervisiae ab China Resources Snow Breweries Ltd.

Opus Hainan Beer Involucrum Cervisiae a designatore China Resources Snow Breweries Ltd. est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2023

Hainan Beer Involucrum Cervisiae

a China Resources Snow Breweries Ltd.

Cliens: China Resources Snow Breweries

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

32,946

Victor Praemii Verificatus

Verifica Statum Praemii pro #144565

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Hainan Beer Involucrum Cervisiae

Hainan Beer est designatio involucri cervisiae, quae paesaggio et cultura insulae Hainan inspirata est. Lagoena vitrea figuras anaglyphas gerit ex undis maris, navibus velificantibus, pharis, arboribus cocois avibusque marinis ductas, et forma eius gracilis prehensionem una manu sustinet. Vas aluminium atramento thermochromico impressum est, ita ut figura sigilli cursualis paulatim appareat, dum temperatura inter refrigerationem cadit. Capsa exterior e charta kraft facta est atque in speciem vidulae formata. Involucrum cervisiam cum scaenis localibus et cum otioso vitae genere locali coniungit.

Agnitio

De Praemium A' Design Award Argenteum

Hainan Beer Involucrum Cervisiae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Hainan Beer Involucrum Cervisiae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Hainan Beer Involucrum Cervisiae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Dimensiones et Involucrum: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Notulae: beer, localization of design, Hainan, cultural elements, Hainan style
Technologia Productionis: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Provocatio Designandi: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Investigatio: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Inspiratio: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Duratio Operis: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Cursus Operationis: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Membra Turmae: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao