Tsingtao 9 Degrees Cervisiam Packaging ab Jin Zhang

Opus Tsingtao 9 Degrees Cervisiam Packaging a designatore Jin Zhang est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2023

Tsingtao 9 Degrees Cervisiam Packaging

a Jin Zhang

Cliens: Tsingtao Beer

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

18,712

Victor Praemii Verificatus

Verifica Statum Praemii pro #144952

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Tsingtao 9 Degrees Cervisiam Packaging

Beer Tsingtao inter notas cerevisiae in Sinis celeberrima est. Secundum notam illustrare, latus notam debet ostendere propriae cuiusque provinciae. Hubei & # excogitatoris utitur XXXIX, s maxime repraesentativum & quot; Yellow Craneus turrim & quot; ut locorum naturas ostenderet. Praeter, Xiangyun, Crane, et bottleneck & quot;Phoenix Pluma & quot; (Hubei valde cupidus est Phoenicis) totam picturam flexibiliorem faciunt; Simul, exaggerandam & quot;9 gradus & quot;, maximus venditionis punctum producti, ut efficaciter venditiones promoveat.

Agnitio

De Praemium A' Design Award Aeneum

Tsingtao 9 Degrees Cervisiam Packaging victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Tsingtao 9 Degrees Cervisiam Packaging rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Tsingtao 9 Degrees Cervisiam Packaging necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Dimensiones et Involucrum: Width 65mm x Depth 65mm x Height 265mm
Notulae: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Technologia Productionis: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Provocatio Designandi: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Investigatio: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Inspiratio: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Duratio Operis: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Cursus Operationis: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Patentes: Intellectual property/patents/copyrights owned by Tsingtao Brewery