Zhong Yuan No. 1 Involucrum Theae ab Tiger Pan

Opus Zhong Yuan No. 1 Involucrum Theae a designatore Tiger Pan est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2023

Zhong Yuan No. 1 Involucrum Theae

a Tiger Pan

Cliens: Xinyang Wenxin Tea Co., Ltd

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

31,896

Victor Praemii Verificatus

Verifica Statum Praemii pro #145467

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Zhong Yuan No. 1 Involucrum Theae

Zhong Yuan No. 1 est involucri designatio pro thea Maojian, thea Sinensi traditionali quae in agris gradatis colitur. Quoniam sapor huius theae levis ac mitis est, involucrum subtile atque elegans servatur. Pyxis theae ex lamina stannata facta est, opere anaglypto atque impressione aurea ornata, et politurae opacae ac nitidae inter se coniunguntur. Forma pyxidis operculatae theae lectorem petasum gerentem revocat. Capsa exterior ex charta ad hoc confecta facta est et cingulo figurato clauditur, cuius forma a fenestrarum compagibus veterum domuum agricolarum theae inspirata est. Folia theae vera cingulum ornant.

Agnitio

De Praemium A' Design Award Argenteum

Zhong Yuan No. 1 Involucrum Theae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Zhong Yuan No. 1 Involucrum Theae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Zhong Yuan No. 1 Involucrum Theae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensiones et Involucrum: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Notulae: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Technologia Productionis: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Provocatio Designandi: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Investigatio: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiratio: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Duratio Operis: The project lasts 4 month, designed in Shenzhen
Cursus Operationis: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patentes: Tiger Pan
Membra Turmae: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Agnitiones Imaginum: Tiger Pan