The Dark Side of the Moon Litterae Amoris ab Maria-Luisa Uth

Opus The Dark Side of the Moon Litterae Amoris a designatore Maria-Luisa Uth est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2023

The Dark Side of the Moon Litterae Amoris

a Maria-Luisa Uth

Cliens: Fortuna Design Studio

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

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Victor Praemii Verificatus

Verifica Statum Praemii pro #147779

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De The Dark Side of the Moon Litterae Amoris

Tenebrosum Lunae latus est amor litteras traditam Seres amoris fabula narrans. Hoc incepta celebrat bonum vetus impressum cum umbilico in type, illustrations, graphice et materiae. Sarcina litterae aperit et lunae latere caliginoso apparet. Littera est quasi sacculus sini plicatus, plica methodus ex Iaponia quae saeculo XVIII in Europam iter fecit et popularis factus est sicut amor litteralis modus plicandi. Usus charta, quae sine crepuit et translucens plicari potest, duo latera litterae meld contra lucem tenent.

Agnitio

De Praemium A' Design Award Aeneum

The Dark Side of the Moon Litterae Amoris victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur The Dark Side of the Moon Litterae Amoris rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. The Dark Side of the Moon Litterae Amoris necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Dimensiones et Involucrum: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Notulae: graphic design, illustration, print, type design, package design
Technologia Productionis: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Provocatio Designandi: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Investigatio: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Inspiratio: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Duratio Operis: started August in Hangzhou and finished November in Hangzhou
Cursus Operationis: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Agnitiones Imaginum: Qianli Ma, Maria-Luisa Uth