Chaos Pogo Signum Factionis Mascotum ab Xudong Zhang and Hao Tan

Opus Chaos Pogo Signum Factionis Mascotum a designatore Xudong Zhang and Hao Tan est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Ferreum in Categoria Certaminis Publicitas.

FerrumPublicitas· 2023

Chaos Pogo Signum Factionis Mascotum

a Xudong Zhang and Hao Tan

Cliens: Chaos Pogo

Victor praemii Praemium A' Design Award Ferreum in Categoria Publicitas

16,646

Victor Praemii Verificatus

Verifica Statum Praemii pro #147863

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Chaos Pogo Signum Factionis Mascotum

"Wow" est mascotum factionis creatum pro Chaos Pogo, factione popinae apertae quae iuvenibus destinatur. Mascotum in melis melliphago fundatur, animali quod ardoris, iuventutis et fortitudinis signum habetur. Caput planum cum capillis albis, ungues acuti et cauda distincta personam facilem cognitu reddunt. Oculi firmi cum pupillis rubro-roseis sensum mysterii addunt. Species audax culturam et indolem factionis reflectit. Signa ex mascoto ducta etiam productis factionis applicantur, vinculum inter clientes et factionem firmantia.

Agnitio

De Praemium A' Design Award Ferreum

Chaos Pogo Signum Factionis Mascotum victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Chaos Pogo Signum Factionis Mascotum creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Chaos Pogo Signum Factionis Mascotum ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Notulae: Pub IP, Brand Image, Mascot, WOW, Youth
Technologia Productionis: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Provocatio Designandi: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Investigatio: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Inspiratio: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Duratio Operis: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Cursus Operationis: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Membra Turmae: Xudong Zhang and Hao Tan