Waaron Kuu's Notans Designa ab Shawn Goh Chin Siang

Opus Waaron Kuu's Notans Designa a designatore Shawn Goh Chin Siang est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2023

Waaron Kuu's Notans Designa

a Shawn Goh Chin Siang

Cliens: Hai Soon Leong Sdn.Bhd

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

13,375

Victor Praemii Verificatus

Verifica Statum Praemii pro #149135

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Waaron Kuu's Notans Designa

Waaron Kuu & # XXXIX, s caupona est quae sex maioris ethnicae culturae Malaysiae repraesentat. Ad altiorem notae pulchritudinem illustrandam, Turma alta purpura usus est ad singulas culturas mores illustrandam et ad ludos translaticios et instrumenta adiecit. Varia etiam elementa loci ad illustrationes ornandas usi sunt, in diversis angulis popinae et in pateris ac fasciculis posita. Consilium non solum sex maiores culturas ethnicas Malaysiae exhibet sed etiam singularem notam imaginem in caupona creat.

Agnitio

De Praemium A' Design Award Aeneum

Waaron Kuu's Notans Designa victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Waaron Kuu's Notans Designa rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Waaron Kuu's Notans Designa necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Dimensiones et Involucrum: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Notulae: Malaysia, Malaysia Food, Branding Design
Technologia Productionis: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Provocatio Designandi: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Investigatio: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Inspiratio: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Duratio Operis: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Cursus Operationis: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Patentes: waaron kuns, 2023
Agnitiones Imaginum: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.