Sogno Jewelry Design Systema Identitatis Notae ab Named Co. Creative Agency

Opus Sogno Jewelry Design Systema Identitatis Notae a designatore Named Co. Creative Agency est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Aeneum in Categoria Certaminis Publicitas.

AesPublicitas· 2023

Sogno Jewelry Design Systema Identitatis Notae

a Named Co. Creative Agency

Cliens: Sogno

Victor praemii Praemium A' Design Award Aeneum in Categoria Publicitas

31,616

Victor Praemii Verificatus

Verifica Statum Praemii pro #151075

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Sogno Jewelry Design Systema Identitatis Notae

Sogno Ars Gemmaria est systema identitatis notae pro nota gemmaria create. Logo ex formis plantarum ducitur, cum curva quae caulem recordatur et particularibus ex foliis sumptis ad genus litterarum serif additis. Ficus arbor tamquam motivum principale adhibetur. Circulus elementum praecipuum est et annulum atque coniunctionem inter duas personas significat. Identitas imaginibus, coloribus, signis, sacculis emptionis, interiori tabernae spatio et chartis mandatorum applicatur. Theca annuli circularis instar floris efflorescentis aperitur, et quinquaginta exemplaria primigenia probata sunt.

Agnitio

De Praemium A' Design Award Aeneum

Sogno Jewelry Design Systema Identitatis Notae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Sogno Jewelry Design Systema Identitatis Notae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Sogno Jewelry Design Systema Identitatis Notae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Notulae: Jewelry, Brand, Package, Identity, Symbol
Provocatio Designandi: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Investigatio: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspiratio: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Duratio Operis: The project started in October 2020 in Seoul, and finished in March 2021.
Cursus Operationis: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

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