Remaking Art Identitas Notae ab Meng Shenhui

Opus Remaking Art Identitas Notae a designatore Meng Shenhui est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2024

Remaking Art Identitas Notae

a Meng Shenhui

Cliens: Shenzhen Chengmei Culture Communication Co., Ltd

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

147,007

Victor Praemii Verificatus

Verifica Statum Praemii pro #152015

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Remaking Art Identitas Notae

Remaking Art est identitas notae pro societate communicationis culturalis creata. Signum litteras initiales R et A in notam symmetricam coniungit, lineis conexam quae imaginem in aqua repercussam suggerunt. Linea horizontalis libram revocat et ex signo priore servatur ad aequitatem et integritatem exprimendam. Systema visuale lineis utitur ad materias impressas, involucra et ostentationes interiores dividendas, ita ut eadem species per magnitudines et materias diversas servetur. Consilium symmetriam, integrationem et renovationem significat.

Agnitio

De Praemium A' Design Award Argenteum

Remaking Art Identitas Notae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Remaking Art Identitas Notae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Remaking Art Identitas Notae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Dimensiones et Involucrum: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Notulae: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Technologia Productionis: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Provocatio Designandi: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Investigatio: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Inspiratio: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Duratio Operis: The project started in January 2022 and was completed in Shenzhen in May 2022
Cursus Operationis: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Agnitiones Imaginum: Copyright：CM Design