Opus The Wine Bag Involucrum a designatore Antonia Skaraki est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.
AesInvolucrum· 2024
The Wine Bag Involucrum
Cliens: The Wine Bag
Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum
Victor Praemii Verificatus
Verifica Statum Praemii pro #152156Designum
De The Wine Bag Involucrum
Exclusive pro Lidl factum, tamquam Editio Limitata Nativitatis, AS creavit involucrum pro vino semi-sicco in capsa reposito (1.5 litrorum) pro cliente Dolio Vini. Capsa designata est ut sacculum simularet, elementis aureis additis ad animum festivum evocendum sensumque luxuriae praestandum. Incorporatio texturae corii speciem elevavit, sensum realem et sumptuosum conferens. Ad transformationem perficiendam, funiculus ruber ut ansa aptatus est, authenticitatem formae sacculi tribuens.
Agnitio
De Praemium A' Design Award Aeneum
The Wine Bag Involucrum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur The Wine Bag Involucrum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. The Wine Bag Involucrum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
- Dimensiones et Involucrum
- Paper Box Width 250mm x Depth 100mm x Height 185mm
- Notulae
- WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
- Technologia Productionis
- The package is a bag in box for wine. The outside is paperback.
- Provocatio Designandi
- Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
- Investigatio
- Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
- Inspiratio
- Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
- Duratio Operis
- The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
- Cursus Operationis
- Product was distributed in all Lidl supermarkets throughout Greece.
- Membra Turmae
- creative director: Antonia Skaraki and art director: Andreas Deskas
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