Jingting Mountain Scenic Area Notitia Signi ab Zhejiang Gongshang University

Opus Jingting Mountain Scenic Area Notitia Signi a designatore Zhejiang Gongshang University est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2024

Jingting Mountain Scenic Area Notitia Signi

a Zhejiang Gongshang University

Cliens: Anhui · Jingting Mountain Scenic Area

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

16,520

Victor Praemii Verificatus

Verifica Statum Praemii pro #152983

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Jingting Mountain Scenic Area Notitia Signi

Textus Libri: Regio Spectabilis Montis Jingting est notitia signi creata pro regione spectabili praecipua et parco silvestri nationali in Provincia Anhui, Sinis. Notitia in consilio explorationis culturalis per picturam fundatur, ita ut visitatio sit tamquam per pergamenum pictum ambulare. Prospectus montium, formae tabernaculorum, nubes tranquillae, grues silvestres et vinum album locale ac thea viridis in linguam graphicam ducuntur. Sex imagines auxiliares notam principalem sustinent et in multis condicionibus adhiberi possunt. Consilium imaginem priorem, angustae attractionis, substituit et mediis digitalibus convenit.

Agnitio

De Praemium A' Design Award Aeneum

Jingting Mountain Scenic Area Notitia Signi victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Jingting Mountain Scenic Area Notitia Signi rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Jingting Mountain Scenic Area Notitia Signi necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensiones et Involucrum: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Notulae: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Technologia Productionis: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Investigatio: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiratio: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Duratio Operis: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Membra Turmae: Designer: Kan Zhao