Espresso Notatio Cafeae ab Andromachi Kakava

Opus Espresso Notatio Cafeae a designatore Andromachi Kakava est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2024

Espresso Notatio Cafeae

a Andromachi Kakava

Cliens: ABC Design Communication

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

15,769

Victor Praemii Verificatus

Verifica Statum Praemii pro #152991

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Espresso Notatio Cafeae

Involucra cafeae structuram peculiarem requirunt propter magnam concurrentiam. Investigatio, in codificatione colorum espresso fundata, Familiae Sottos imaginem aesthetice diversam in involucro contulit. Ita, series colorum involucri mixturas cafeae definit, conscientiam consumptorum ducens ut colorem cum sapore et aromate congruenti coniungant. Studium profunde evolutum est, evolutione materialium regionalium considerata, quae marcam cafeae espresso Familiae Sottos illustrant.

Agnitio

De Praemium A' Design Award Ferreum

Espresso Notatio Cafeae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Espresso Notatio Cafeae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Espresso Notatio Cafeae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Dimensiones et Involucrum: Metallic Pouch: Width 155mm x Height 325mm
Notulae: espresso, sottos, coffee,
Technologia Productionis: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Provocatio Designandi: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Investigatio: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Inspiratio: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Duratio Operis: The project started in November 2019 in Athens and finished in December 2022 in Athens
Cursus Operationis: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Membra Turmae: Costas Lakis
Andromachi Kakava