Opus Transatlantic Innovation Week Communicatio Eventus a designatore Stefan Maier-Wimmer est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Ferreum in Categoria Certaminis Publicitas.
FerrumPublicitas· 2024
Transatlantic Innovation Week Communicatio Eventus
Cliens: U.S. Konsulat München
Victor praemii Praemium A' Design Award Ferreum in Categoria Publicitas
Victor Praemii Verificatus
Verifica Statum Praemii pro #153141Designum
De Transatlantic Innovation Week Communicatio Eventus
Hebdomas Innovationis Transatlanticae, a Legatione Civitatum Foederatarum Americae et omnibus quinque consulatibus generalibus ordinata, eventus plurium dierum est qui consortio Germanico-Americano eiusque amplae vi innovativae se dedicat. Sub lema huius anni "creativity unbound", trailer eventus, pagina destinationis et instrumentarium integrum mediorum socialium pro consortibus eventus designata sunt. Visuale principale eventus lemma cum notione consortii ut nuntium summum coniungit.
Agnitio
De Praemium A' Design Award Ferreum
Transatlantic Innovation Week Communicatio Eventus victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Transatlantic Innovation Week Communicatio Eventus creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Transatlantic Innovation Week Communicatio Eventus ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
- Notulae
- Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
- Technologia Productionis
- The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
- Provocatio Designandi
- The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
- Inspiratio
- Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
- Duratio Operis
- The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
- Cursus Operationis
- The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
- Membra Turmae
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht
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