Martial Essence In Brew Involucrum Liquoris ab Zhejiang Sci-Tech University

Opus Martial Essence In Brew Involucrum Liquoris a designatore Zhejiang Sci-Tech University est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2024

Martial Essence In Brew Involucrum Liquoris

a Zhejiang Sci-Tech University

Cliens: Zhejiang Sci-Tech University

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

12,738

Victor Praemii Verificatus

Verifica Statum Praemii pro #154615

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Martial Essence In Brew Involucrum Liquoris

Essentia Martialis in Fermento est involucri designatio pro Laojiuhan, liquore distillato ex Yongjia, Wenzhou. Designatio Fenglin Pugnam Australem, artem martialem localem, ut praecipuum elementum visuale adhibet. Lineae aureae sex motus classicos delineant, et nomen producti litteris calligraphicis crassis scriptum est. Forma guttae sub ultima littera ad processum distillationis refert. Lagena nitorem nigrum atramenti habet et operculum metallicum aureum. Lagena et operculum ornamentis montium et fluminum caelata sunt, quae characterem regionalem et captum antilabilem addunt. Lagena quingentos millilitros continet.

Agnitio

De Praemium A' Design Award Aeneum

Martial Essence In Brew Involucrum Liquoris victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Martial Essence In Brew Involucrum Liquoris rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Martial Essence In Brew Involucrum Liquoris necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Dimensiones et Involucrum: Bottle: 500ml
Notulae: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Technologia Productionis: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Provocatio Designandi: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Investigatio: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Inspiratio: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Duratio Operis: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Cursus Operationis: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Membra Turmae: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang