Imoment Series Vini Tenuis Alcoholis ab Hu Wan and Li Jianpeng

Opus Imoment Series Vini Tenuis Alcoholis a designatore Hu Wan and Li Jianpeng est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aeneum in Categoria Certaminis Ars Culinaria.

AesArs Culinaria· 2024

Imoment Series Vini Tenuis Alcoholis

a Hu Wan and Li Jianpeng

Cliens: Netease Yanxuan Trading Co. Ltd

Victor praemii Praemium A' Design Award Aeneum in Categoria Ars Culinaria

65,111

Victor Praemii Verificatus

Verifica Statum Praemii pro #154735

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Imoment Series Vini Tenuis Alcoholis

Consumptores iuvenes potiones tenuis alcoholis consumere solent ut levem ebrietatem consequantur quae relaxationem, gaudium atque communionem cum aliis affert. Ut melius propria momenta experiantur cum potiones imoment aperiunt, praecipuum vendendi punctum imoment est eius promissio praesentandi momenta stupenda, pulchra et immemorabilia in serie tenuis alcoholis per designationem quae, prae multis similibus productis in mercato, eminet. Miscendo ebrietatem visualem et corporalem, productum experientiam immersivam levis ebrietatis praebet.

Agnitio

De Praemium A' Design Award Aeneum

Imoment Series Vini Tenuis Alcoholis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Imoment Series Vini Tenuis Alcoholis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Imoment Series Vini Tenuis Alcoholis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensiones et Involucrum: Available in multiple sizes and shapes
Notulae: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Technologia Productionis: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Provocatio Designandi: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Investigatio: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiratio: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Duratio Operis: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Cursus Operationis: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Membra Turmae: Hu Wan
Li Jianpeng
Agnitiones Imaginum: Creator Hu Wan
Illustrator Li Jianpeng