Opus Tang Da Li Nota Mercatoria a designatore Sxdesign est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2024

Tang Da Li Nota Mercatoria

a Sxdesign

Cliens: Tang Da Li

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

18,010

Victor Praemii Verificatus

Verifica Statum Praemii pro #155667

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Tang Da Li Nota Mercatoria

Tang Da Li est propositum notae mercatoriae quod elementa graphica antiqua et moderna coniungit. Consilium varietatem et patentiam Dynastiae Tang reflectit. Nomen mercatorium simili sono vocis "Tang" luditur, quae et dynastiam et saccharum significat, nomini tonum iocosum praebens. Figurae murales Dynastiae Tang et tabulae traditionales cum dispositione hodierna coniunguntur. Impressio methodis alta qualitate in materiis recyclabilibus perficitur. Nota ad tabulas proclamationum et ad involucra magnarum parvarumque mensurarum applicatur.

Agnitio

De Praemium A' Design Award Aeneum

Tang Da Li Nota Mercatoria victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Tang Da Li Nota Mercatoria rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Tang Da Li Nota Mercatoria necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Dimensiones et Involucrum: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Notulae: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Technologia Productionis: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Provocatio Designandi: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Investigatio: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Inspiratio: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Duratio Operis: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Cursus Operationis: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Patentes: Copyrights belong to sxdesign
Membra Turmae: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
Agnitiones Imaginum: Illustrations: Luo Ling
Photos and designs: sxdesign