Opus Eterno Designatio Notae a designatore Sunghoon Kim est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2024

Eterno Designatio Notae

a Sunghoon Kim

Cliens: Eterno

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

15,397

Victor Praemii Verificatus

Verifica Statum Praemii pro #157869

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Eterno Designatio Notae

Notam mercatoriam Eterno designavit, quae culturam habitationalem praestantissimam Koreae ducit. Ut primum spatium habitationale et nota princeps in cultura habitationali Asiae ab Rafael Moneo, architecto fama mundi praedito, in Cheongdam, vico divitum Koreanorum repraesentativo, constitueretur, notam Eterno conformavit statuendo directionem notae et constituendo philosophiam notae in operibus architectonicis fundatam. Per pulchritudinem aeternam, Eterno permanentiam persequitur quae non solum valorem artisticum spatii verum etiam valorem experientialem temporis complectitur.

Agnitio

De Praemium A' Design Award Ferreum

Eterno Designatio Notae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Eterno Designatio Notae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Eterno Designatio Notae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
Dimensiones et Involucrum: Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
Notulae: ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
Technologia Productionis: Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Provocatio Designandi: Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
Investigatio: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
Inspiratio: The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Duratio Operis: The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
Cursus Operationis: With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Membra Turmae: Creative Director: Kim Sunghoon
Agnitiones Imaginum: Kim Sunghoon