Chilled Milk Involucrum ab Kazuo Fukushima and Aya Tanaka

Opus Chilled Milk Involucrum a designatore Kazuo Fukushima and Aya Tanaka est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2024

Chilled Milk Involucrum

a Kazuo Fukushima and Aya Tanaka

Cliens: Meiji China Investment Co.,Ltd.

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

16,322

Victor Praemii Verificatus

Verifica Statum Praemii pro #159679

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Chilled Milk Involucrum

Ad juvenes Sinarum feminas spectans, lac fragi praestans formulis Iaponicis inspiratum prolatum est ad nostalgiam excitandam. Ex dimidio lacte crudo confectum, aequilibrium perfectum dulcedinis et acrimoniae praebet illis qui viginti ad triginta novem annos nati sunt. Productum involucro eleganti portatilique insignitur quod fiduciam notae Iaponicae adhibet. Designatio eius, fundo albo et picturis fragarum verisimilibus ornata, experientiam agri fragorum tranquillam praebere conatur, recentitatem ac luxum incorporans.

Agnitio

De Praemium A' Design Award Aeneum

Chilled Milk Involucrum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Chilled Milk Involucrum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Chilled Milk Involucrum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Dimensiones et Involucrum: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Notulae: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Technologia Productionis: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Provocatio Designandi: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Investigatio: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspiratio: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Duratio Operis: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Cursus Operationis: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patentes: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Membra Turmae: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Agnitiones Imaginum: Photographer: Zhu Jie