Xuannao Master Cha Identitas Notae ab Chushan Design

Opus Xuannao Master Cha Identitas Notae a designatore Chushan Design est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2024

Xuannao Master Cha Identitas Notae

a Chushan Design

Cliens: Shenzhen Chushan Design Culture Group Co., Ltd.

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

85,906

Victor Praemii Verificatus

Verifica Statum Praemii pro #160263

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Xuannao Master Cha Identitas Notae

Xuannao Master Cha est identitas notae pro nota Sinensi theae spumantis creata. Insigne pandam ostendit artem Sinensem Qi Gong exercentem sub charactere Qi, calligraphia aurantiaca clara scripto. Figura pandae, Da Qi Xia nominata, vultum dignitatis plenum habet et heroismum spiritumque vividum significat. Hae qualitates cum bullis in thea coniunguntur. Calligraphia et panda notam in cultura Orientali radicant et potionem consumptoribus localibus familiarem reddunt. Insigne magnitudinem fixam non habet, itaque eius habitus et proportio ad singulas applicationes accommodari possunt.

Agnitio

De Praemium A' Design Award Argenteum

Xuannao Master Cha Identitas Notae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Xuannao Master Cha Identitas Notae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Xuannao Master Cha Identitas Notae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Dimensiones et Involucrum: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Notulae: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Technologia Productionis: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Provocatio Designandi: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Investigatio: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Inspiratio: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Duratio Operis: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Cursus Operationis: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Membra Turmae: Yin Peng
Li Linlin
Liu Xingyu
Agnitiones Imaginum: Chushan Design