Cats in a Box Designatio Communicationis ab Daniel da Hora

Opus Cats in a Box Designatio Communicationis a designatore Daniel da Hora est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Ferreum in Categoria Certaminis Publicitas.

FerrumPublicitas· 2024

Cats in a Box Designatio Communicationis

a Daniel da Hora

Cliens: Adote Um Gatinho

Victor praemii Praemium A' Design Award Ferreum in Categoria Publicitas

46,961

Victor Praemii Verificatus

Verifica Statum Praemii pro #161093

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Cats in a Box Designatio Communicationis

Consilium cohortis designatorum ingeniose illustrationes audaces cum atmosphaera laeta coniunxit, ut fabulas covid-19 refutaret adoptionemque felium promoveret. Investigatione ductum, falsas opiniones patefecit, nuntios efficaces et seriei productorum evolutionem efficiens. Per modum mercandi vivacem nundinasque caritatis prosperas, consilium non modo pecunias collegit sed etiam opiniones societatis in dubium vocavit, communitatem doctiorem misericordioremque fovens.

Agnitio

De Praemium A' Design Award Ferreum

Cats in a Box Designatio Communicationis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Cats in a Box Designatio Communicationis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Cats in a Box Designatio Communicationis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimensiones et Involucrum: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Notulae: Cat, Pets, Adoption, Illustration, Color
Technologia Productionis: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Provocatio Designandi: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Investigatio: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiratio: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Duratio Operis: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Membra Turmae: Daniel da Hora
Agnitiones Imaginum: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.