Opus Passion Fruit Cervisia a designatore Jin Zhang est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2024

Passion Fruit Cervisia

a Jin Zhang

Cliens: Wuhan Sanbu Brand Design

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

15,096

Victor Praemii Verificatus

Verifica Statum Praemii pro #161420

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Passion Fruit Cervisia

Annus MMXXIV est Annus Draconis in Sinis. Nota huius cerevisiae 'Fons Aurei Draconis' vocatur, quapropter artifex 'draconem' depingit qui spiritum notae et spiritum Sinicum repraesentat, quique elementum visuale principale huius involucri fit. Simul, haec est cervisia arte confecta cum sapore fructus passionis. Artifex ramos et folia fructus passionis adhibet, necnon spicas tritici et lupulos, qui ad cerevisiam conficiendam maxime necessarii sunt, ut scaenam plenam vitae creet, saporem refrigerantem fructus passionis praecipue ostendens.

Agnitio

De Praemium A' Design Award Aeneum

Passion Fruit Cervisia victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Passion Fruit Cervisia rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Passion Fruit Cervisia necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Dimensiones et Involucrum: height 250mm x diameter 80mm
Notulae: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Technologia Productionis: The bottle is made of iron
Provocatio Designandi: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Investigatio: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Inspiratio: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Duratio Operis: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Cursus Operationis: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Patentes: InBev jinlongquan beer (Hubei) Co., Ltd
Membra Turmae: Designer: Jin Zhang
illustration: Jin Zhang