Easygo Identitas Corporativa ab Xingyue Deng

Opus Easygo Identitas Corporativa a designatore Xingyue Deng est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2025

Easygo Identitas Corporativa

a Xingyue Deng

Cliens: Chengdu Mifang Culture Communication Co.,Ltd

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

13,291

Victor Praemii Verificatus

Verifica Statum Praemii pro #161772

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Easygo Identitas Corporativa

Designatio integrat significationes directionalis characterum Sinicorum pro sursum et deorsum in linguam visualem quae transcendit fines linguisticos. Accentuando functionalitatem intuitivam per formas concisas et culturaliter insitas, designatio efficaciter communicat inter diversos coetus usorum. Structura clara eius, tonus vivax, et interactio ludibunda reflectunt attentionem ponderatam erga usabilitatem et narrationem visualem. Per repraesentationem symbolicam et aestheticam minimalem, designatio praebet experientiam usoris distinctivam et allicientem.

Agnitio

De Praemium A' Design Award Aeneum

Easygo Identitas Corporativa victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Easygo Identitas Corporativa rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Easygo Identitas Corporativa necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The idea was inspired by the Chinese characters 'Up' and 'Down', which serve as both characters and arrows representing upward and downward movements. Additionally, the concept of a 'circle' symbolizes vitality. We ingeniously blend the intrinsic meanings of 'up' and 'down' with their visual representations, thereby breaking the boundaries of language. Our goal is to emphasize the product's functionality and convey the brand's concept directly.
Dimensiones et Involucrum: The product measures 1250mm × 750mm × 2000mm and weighs 50kg. It is separated packaged in several corrugated cardboard boxes.
Notulae: Brand, elevator, sustainable development
Technologia Productionis: In terms of product manufacturing, we use highly efficient materials, with the motor having a lifespan of up to 100,000 hours and minimal electricity consumption, reducing energy usage. We prioritize reducing carbon footprint, employing environmentally friendly production processes and adhering to the principles of circular economy to minimize waste generation. As for packaging, we consistently strive to utilize eco-friendly kraft paper materials, reducing environmental pollution from single-use packaging while still conveying the brand's tone.
Provocatio Designandi: Our design approach takes into account that elevator purchasers are often young people, but the ultimate users are elderly individuals. Therefore, we adopt a balanced design philosophy that aligns layout and graphics, satisfying the aesthetic preferences of modern young people while also providing elderly users with a more intuitive understanding of the brand's product functionality, simplicity, and sense of safety.
Investigatio: We direct all our efforts to address the needs of the elder adults who find it difficult to trudge up and down the stairs in older walk-up buildings in Asia where it is not possible to be retrofitted with an external elevator. Our design approach has considered that the elevator buyers tend to be young people, while the ultimate users are the elderly. Therefore, we adopt a balanced design concept to match layout and graphics and break language barriers to convey a sense of simplicity, directness, and authenticity in our visual identity.
Inspiratio: Easygo focuses on elevator innovation, striving to meet the needs of elderly individuals who struggle with stairs in older walk-up buildings across Asia, where external elevators cannot be installed. Due to generational issues, some elderly individuals may be non-literate, hence we aim to convey clear and concise messages through our brand's visual identity, eliminating language barriers and benefiting all elderly individuals.
Duratio Operis: The project commenced its development in Chengdu, China, in January 2020 and was launched in Chengdu and Beijing in April 2023. It was exhibited at the Hong Kong Design Summit in March 2024.
Cursus Operationis: In the Asian market, we've observed that similar products are typically installed on walls of villas, clinics, and some subway stations. They operate on a single track, allowing only one person to ride at a time, and are priced high with numerous property condition restrictions. As for our product, we've innovatively utilized stainless steel dual tracks on the upper side and cement dual tracks on the lower side within corridors. With a load capacity of 150kg, it accommodates either two passengers simultaneously or one passenger with luggage. Featuring a hook-type design for easy removal, it takes up no space in the corridor.