Opus Infinite Borders Identitas Notae a designatore Netease Games Art Design Center est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Aureum in Categoria Certaminis Graphica.
AurumGraphica· 2025
Infinite Borders Identitas Notae
a Netease Games Art Design Center
Cliens: NetEase Games
Victor praemii Praemium A' Design Award Aureum in Categoria Graphica
Victor Praemii Verificatus
Verifica Statum Praemii pro #162820Designum
De Infinite Borders Identitas Notae
Infinite Borders est identitas notae pro ludo strategico in aetate Trium Regnorum posito. Graphica notae derivatur e characteribus pictographicis nominis et ex impressione quadratorum reticuli lusus strategici. Nigrum, rubrum et album, colores in Dynastia Han populares, tamquam colores primarii adhibentur. Ductus penicilli calligraphici plani elementis auxiliaribus serviunt. Typographia moderna systema visuale ordinatum et planum perficit. Consilium ad affixa digitalia, tabulas interfaciei usoris et res impressas applicatur, et per canales extendi potest servata constantia visuali.
Agnitio
De Praemium A' Design Award Aureum
Infinite Borders Identitas Notae victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Infinite Borders Identitas Notae inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Infinite Borders Identitas Notae cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
- Dimensiones et Involucrum
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- Notulae
- the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
- Technologia Productionis
- This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
- Provocatio Designandi
- To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
- Investigatio
- By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
- Inspiratio
- The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
- Duratio Operis
- The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
- Cursus Operationis
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- Membra Turmae
- Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong - Agnitiones Imaginum
- Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023
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