West Lake Beer Involucrum Cervisiae ab China Resources Snow Breweries

Opus West Lake Beer Involucrum Cervisiae a designatore China Resources Snow Breweries est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2025

West Lake Beer Involucrum Cervisiae

a China Resources Snow Breweries

Cliens: China Resources Snow Breweries

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

29,476

Victor Praemii Verificatus

Verifica Statum Praemii pro #163374

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De West Lake Beer Involucrum Cervisiae

West Lake Beer est consilium involucri pro cervisia lagoenis condita. Consilium ex prospectu Lacus Occidentalis Hangzhou ducitur, Pontem Fractum atque Tres Lacunas Lunam Reddentes tamquam signa visualia abstracta interpretans. Typographia scripturam sigillarem cum stilo calligraphiae Dynastiae Song coniungit. Capsa exterior auro impresso et pellicula hebeti perficitur, ut qualitas tactilis levis efficiatur. Lagoena ex vitro viridi optimae qualitatis facta est, quod lucem ultraviolaceam coercet et saporem cervisiae conservare adiuvat. Turres lapideae in lagoena depictae intensitatem cuiusque saporis indicant.

Agnitio

De Praemium A' Design Award Argenteum

West Lake Beer Involucrum Cervisiae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur West Lake Beer Involucrum Cervisiae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. West Lake Beer Involucrum Cervisiae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Dimensiones et Involucrum: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Notulae: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Technologia Productionis: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Provocatio Designandi: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Investigatio: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Inspiratio: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Duratio Operis: The project was designed and developed in December 2022 in Beijing.
Cursus Operationis: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Membra Turmae: Qiguang Li, Celine Zhou, Xiaowei He