Pacific Aquarium Renovatio Identitatis ab Mikayla Gao

Opus Pacific Aquarium Renovatio Identitatis a designatore Mikayla Gao est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2025

Pacific Aquarium Renovatio Identitatis

a Mikayla Gao

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

11,476

Victor Praemii Verificatus

Verifica Statum Praemii pro #164272

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Pacific Aquarium Renovatio Identitatis

Ut aquarium maximum Californiae Meridionalis, Aquarium Pacificum diversitatem opulentam Oceani Pacifici optime repraesentat. Renovatio identitatis legibilitatem memorabilitatemque melioravit nomenque ad Aquarium Pacificum simplificavit. Designatio formas fluidas fontesque typographicos proprios exhibet, naturam dynamicam oceani evocans missionemque aquarii de accessibilitate, educatione conservationeque per identitatem visualem adaptabilem cohaerentemque confirmans.

Agnitio

De Praemium A' Design Award Ferreum

Pacific Aquarium Renovatio Identitatis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Pacific Aquarium Renovatio Identitatis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Pacific Aquarium Renovatio Identitatis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: As Southern California’s largest aquarium, the Pacific Aquarium showcases best representing the Pacific Ocean’s rich diversity. The rebranding improved legibility and memorability and simplified the name to "The Pacific Aquarium." The design features fluid shapes and a custom font, evoking the ocean’s dynamic nature and reinforcing the aquarium’s mission of accessibility, education, and conservation through an adaptable, cohesive visual identity.
Dimensiones et Involucrum: The new identity system is applied across all physical and digital touchpoints, including posters, signage, and stationery set. The identity also spans the aquarium’s desktop and mobile website, ensuring accessibility and fluid user experience across all platforms. The generative card tool provides members with customizable design options for their membership cards.
Notulae: rebranding, brand identity, concept, institutional communication, graphic, logo, generative design, font design, ArtCenter College of Design
Technologia Productionis: The design was inspired by the fluidity of the ocean, and translated into a custom modular font. The exhibition typeface was developed using generative design techniques to create symbols reflecting the urgency of ocean conservation. The design was applied across various media, ensuring visual coherence from small-scale digital assets to large-scale physical installations, providing a consistent identity for the Pacific Aquarium.
Provocatio Designandi: The hardest part of this design activity was balancing the need for a modern, cohesive identity while preserving the educational and conservation values of the Pacific Aquarium. The challenge lay in creating a fluid, adaptable design that worked across various media platforms, from digital interfaces to large-scale exhibits.
Investigatio: I analyzed the branding of existing aquariums and conservation organizations by collecting visual data from their exhibits, signage, and digital platforms, and reviewing user feedback and engagement metrics to understand public perception. The research helped shape a design that fosters engagement, enhances the visitor experience, and encourages a deeper connection between the aquarium and the community. This adaptable identity improved branding while bridging the gap between design, education, and environmental awareness, creating a more engaging and effective experience for all audiences.
Inspiratio: The new identity serves as a “window,” embracing the ocean’s dynamic and inclusive nature while connecting visitors to the marine world. It reflects the aquarium’s mission to educate, engage, and promote ocean conservation. The open, adaptable design elements invite audiences to explore marine life, reinforcing the Pacific Aquarium’s role as an accessible gateway to learning about the ocean and its ecosystems.
Duratio Operis: This project was completed over 14 weeks, from September 15, 2023, to December 15, 2023, as part of my coursework at ArtCenter College of Design in Pasadena, California.
Cursus Operationis: The creation of a new identity for the Pacific Aquarium brings a more accessible and inclusive design, ensuring maximum impact on the institution’s mission. The fluid, modern design system is applied consistently across all physical and digital platforms, from exhibit signage to online content, making it easily recognizable to visitors. The customizable membership card system further enhances visitor interaction. This cohesive visual identity strengthens the connection between the aquarium and its audience, fostering recognition and engagement with educational and conservation initiatives.
Membra Turmae: Mikayla Gao
Agnitiones Imaginum: Image #5: Should Wang, Tainan Art Museum, 2019, Unsplash.