Rebrand Next Primary Function: Notatio ab Eluan Araujo

Opus Rebrand Next Primary Function: Notatio a designatore Eluan Araujo est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2026

Rebrand Next Primary Function: Notatio

a Eluan Araujo

Cliens: Ash Studio

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

14,435

Victor Praemii Verificatus

Verifica Statum Praemii pro #167125

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Rebrand Next Primary Function: Notatio

Book Text: Hoc opus systema identitatis visualis exhibet ad convictum et continuitatem inter diversas generationes intra communem contextum institutionalem repraesentandam confectum. Propositio in structura geometrica clara et modulari fundatur, quae applicationem flexibilem permittit dum constantiam visualem servat. Symbolum simplicitatem formalem cum profunditate symbolica coniungit, accommodationem per multiplices formas et audientias concedens. Effectus est identitas durabilis et functionalis apta ambitibus qui aequilibrium inter expressionem hodiernam et traditionem requirunt.

Agnitio

De Praemium A' Design Award Aeneum

Rebrand Next Primary Function: Notatio victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Rebrand Next Primary Function: Notatio rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Rebrand Next Primary Function: Notatio necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimensiones et Involucrum: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Notulae: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Technologia Productionis: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Provocatio Designandi: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Investigatio: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspiratio: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Duratio Operis: The project was developed between March and April 2024 in Curitiba, Brazil.
Cursus Operationis: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.