Kakao AI Campus Designum Identitatis Notae ab LMNT Company

Opus Kakao AI Campus Designum Identitatis Notae a designatore LMNT Company est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Aureum in Categoria Certaminis Graphica.

AurumGraphica· 2025

Kakao AI Campus Designum Identitatis Notae

a LMNT Company

Cliens: LMNT Company

Victor praemii Praemium A' Design Award Aureum in Categoria Graphica

238,116

Victor Praemii Verificatus

Verifica Statum Praemii pro #167330

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Kakao AI Campus Designum Identitatis Notae

Kakao AI Campus est designum identitatis notae creatum pro spatio discendi intellegentiae artificiali dedicato. Campus patet operariis societatis, communitatibus localibus, coetibus civicis atque hominibus quibus accessus digitalis limitatus est, et institutionem ingeniorum intellegentiae artificialis sustinet. Systema notae complectitur plus quam quinquaginta icones, imagines praecipuas, illustrationes, signa indicantia et graphicas motus transformantes circa thema potentiae infinitae singulorum hominum aedificatas. Ratio designi omnibus destinati visibilitatem auget motumque intra et extra spatium dirigit.

Agnitio

De Praemium A' Design Award Aureum

Kakao AI Campus Designum Identitatis Notae victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Kakao AI Campus Designum Identitatis Notae inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Kakao AI Campus Designum Identitatis Notae cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding.
Dimensiones et Involucrum: We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines.
Notulae: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
Technologia Productionis: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Provocatio Designandi: As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively.
Investigatio: Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry.
Inspiratio: Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach.
Duratio Operis: Seoul, Republic of Korea
Cursus Operationis: A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization.
Membra Turmae: Creative Director: Choe Jangsoon
BX Director: Noh Jihoon
BX Director: Han Hyungmin
BX Designer / BX Strategy & BX Design: Hwang Euiseong
BX Designer / BX Strategy & BX Design: Na Hyunjoo
BX Strategist / Verbal Design: Kim Joeun
BX Strategist / Verbal Design: Ghimb Yerim
BX Designer / BX Design: Choi Sangcheol
BX Designer / BX Design: Kim Sehyeon
BX Designer / BX Design: Hong Sungmin
Agnitiones Imaginum: Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.