Playgo Identitas Notae Autoraedae Migratoriae ab Chungsheng Chen, Carol Sen and Enyang Chen

Opus Playgo Identitas Notae Autoraedae Migratoriae a designatore Chungsheng Chen, Carol Sen and Enyang Chen est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2025

Playgo Identitas Notae Autoraedae Migratoriae

a Chungsheng Chen, Carol Sen and Enyang Chen

Cliens: Tainan University of Technology/Product Design Department

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

12,928

Victor Praemii Verificatus

Verifica Statum Praemii pro #168831

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Playgo Identitas Notae Autoraedae Migratoriae

Playgo est identitas notae quae ad ministerium mutationis autoraedarum migratoriarum creata est. Signum Playgo colores aurantiacum et nigrum cum scriptura curvata coniungit, ut explorationem et fiduciam significet. Identitas chartis negotialibus, sacculis gestatoriis, involucris epistularibus, chartis capitalibus, foliis administrativis, tesseris vehiculorum, situi interretiali et rationibus in retibus socialibus applicatur. Normae rationes colorum, spatia inter litteras et crassitudinem linearum definiunt, signumque altitudinem minimam applicationis decem millimetrorum habet. Identitas etiam systema aestimationum interretiale et aream ostensionis corporalem sustinet, quae utentibus ad optiones mutationis eligendas auxilio sunt.

Agnitio

De Praemium A' Design Award Aeneum

Playgo Identitas Notae Autoraedae Migratoriae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Playgo Identitas Notae Autoraedae Migratoriae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Playgo Identitas Notae Autoraedae Migratoriae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
Dimensiones et Involucrum: Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
Notulae: Branding, Visual Identity, Logo Design, Camper Van, Outdoor
Technologia Productionis: Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
Provocatio Designandi: The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market.
Investigatio: Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market.
Inspiratio: Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
Duratio Operis: The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
Cursus Operationis: Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention.
Patentes: acdesign associates International Co., Ltd.
Membra Turmae: ChungSheng Chen
Carol Sen
TingYuan Chen
EnYang Chen
WanYun Lo
EnJia Hsu
acdesign associates International Co.,Ltd.
Pro-Glory Enterprise Co., Ltd.
Tainan University of Technology/Product Design Department
Agnitiones Imaginum: acdesign associates International Co., Ltd.