Opus Amores Atrium Pulchritudinis a designatore A4DH Branding Services est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.
ArgentumGraphica· 2025
Amores Atrium Pulchritudinis
Cliens: A4 Design House
Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica
Victor Praemii Verificatus
Verifica Statum Praemii pro #169511Designum
De Amores Atrium Pulchritudinis
Amores, praestans atrium pulchritudinis in Dubaii, elegantiam per identitem mercatoriam incarnat quae modernitatem cum patrimonio culturali coniungit. Ordinatum ad diversam clientelam alliciendam, praecipue mulieres Aemiratienses nobiles, eius lingua visualis elementis classicis industriae pulchritudinis utitur, ut specula, pectines, coronae et forfices, stilo vetusto reinterpretatis. Inspirata architectura Arabica et motibus regionis Sinus, ut palmae et gazellae, identitas gratiam et traditionem exprimit. Paletta colorum terrea regiones Emiratorum Arabicorum Foederatorum reflectit, dum logotypus peculiaris femineitatem per omnia puncta contactus auget.
Agnitio
De Praemium A' Design Award Argenteum
Amores Atrium Pulchritudinis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Amores Atrium Pulchritudinis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Amores Atrium Pulchritudinis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- Amores identity design is influenced by Arabic architecture, incorporating motifs from Dubai landmarks and natural elements from the Gulf region, such as palm trees and the graceful gazelle. These visuals, symbols of beauty and femininity, align with the cultural context of the GCC region. The result is a harmonious blend of elements that create engaging patterns, effectively conveying the brand story and emotions.
- Dimensiones et Involucrum
- Amores color palette combines trending beauty industry hues with warm, nude and earthy tones inspired by the UAE natural landscapes. Shades reminiscent of deserts, golden sands, and sunlit vistas shape a brand identity that feels modern yet deeply connected to its geographical roots.
- Notulae
- branding, brand identity, identity design, logo design, visual language
- Technologia Productionis
- Amores also offered a range of beauty products, including skincare and haircare items, creams, and gift sets. Naturally, we extended the visual identity to these packaging designs, creating a cohesive aesthetic across the entire product line.
- Provocatio Designandi
- The creative direction drew inspiration from iconic elements of the beauty industry; mirrors, combs, crowns, and scissors; yet reimagined them through the lens of classical and vintage styles. This artistic choice evoked a sense of nostalgia and authenticity, allowing the audience to feel a genuine connection to the brand spirit.
- Investigatio
- Amores, a premium beauty lounge located in the heart of Dubai, stands as a beacon of elegance in one of the most historic and culturally rich neighborhoods. The primary objective in crafting the visual identity of Amores was to create a brand that harmoniously blends modernity with a profound sense of heritage, capturing the essence of Arab culture. The brand was envisioned to resonate with a diverse audience of premium clients, and a particular focus on attracting noble Emirati women who embody grace and tradition.
To achieve this vision, a dynamic approach was adopted in the visual identity design. - Inspiratio
- Amores logo design uses elegant capital letters with delicate curves for the logotype, symbolizes the presence of some women together, showcasing femininity, elegance, and confidence. Each figure embodying charm, sophistication, and an understated allure.
- Duratio Operis
- The project started in Jun 2024 in Dubai and finished in Aug 2024 in Dubai, and was launched in Jan 2025.
- Cursus Operationis
- Amores identity extended and integrated into every physical and digital touchpoint of the brand, from product packaging to its presence across social media and the website. Wherever the name Amores appears, its unique visual signature is sure to leave a lasting impression.
- Membra Turmae
- Creative Director: Mehdi Javadinasab
Design Director: Amir Asgharzadeh
Graphic Designers: Mehdi Javadinasab, Nasrin Dashti, Mohammad Rajabi, Sepideh Chamani, Matin Etedal
Design QC: Vida Valizadeh
Motion Designer: Pariya Tabrizi
Ui/Ux Designer: Fatemeh Abbasi
Photographer: Ali Moradi
Project Manager: Zahra Hashemi
Account Director: Baha Khatambakhsh
Account Executive: Ghazal Babajani - Agnitiones Imaginum
- Photographer Ali Moradi, Amores, 2024.
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