Tels Cargo Nota Mercatoria ab Nargiza Usmanova

Opus Tels Cargo Nota Mercatoria a designatore Nargiza Usmanova est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Ferreum in Categoria Certaminis Publicitas.

FerrumPublicitas· 2025

Tels Cargo Nota Mercatoria

a Nargiza Usmanova

Cliens: TELS Cargo

Victor praemii Praemium A' Design Award Ferreum in Categoria Publicitas

52,229

Victor Praemii Verificatus

Verifica Statum Praemii pro #172023

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Tels Cargo Nota Mercatoria

Tels Cargo est nota mercatoria societati Europaeae vecturae, in onere automobilistico versanti, creata. Logotypum typographiam originalem, colorum tabulam et signum quinque-lineatum tabulae stipatoriae servat, ut agnitio maneat. Elementum circulare solem et lucem repraesentat. Litterae G et O in verbo "Cargo" coniunctae sunt ut motus significetur. Haec nota formis autocarrorum, ephemeridibus muralibus, instrumentis officii, chartis gratulatoriis, lagunculis aquae, sacculis, horologiis muralibus, stationibus expositionis et donis applicatur. Tabula colorum grisea et aurantiaca speciem modernam et professionalem sustinet.

Agnitio

De Praemium A' Design Award Ferreum

Tels Cargo Nota Mercatoria victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Tels Cargo Nota Mercatoria creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Tels Cargo Nota Mercatoria ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Dimensiones et Involucrum: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Notulae: Branding, Identity, Graphic design, Logo design, Visual design
Technologia Productionis: All advertising product layouts are created using graphic design software.
Provocatio Designandi: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Investigatio: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Inspiratio: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Duratio Operis: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Cursus Operationis: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patentes: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Agnitiones Imaginum: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk