Opus Shengquan Munus Principale: Involucrum Cervisiae a designatore Ningbo Mebox Brand Design Co., Ltd est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2025

Shengquan Munus Principale: Involucrum Cervisiae

a Ningbo Mebox Brand Design Co., Ltd

Cliens: China Resources Snow Breweries (China) Qinghai Sales Branch

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

12,676

Victor Praemii Verificatus

Verifica Statum Praemii pro #172352

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Shengquan Munus Principale: Involucrum Cervisiae

Textus Libri: Shengquan est consilium involucri cervisiae a cultura Tibetana inspiratum. Lagena colore caeruleo praedominante utitur, qui puritatem aquae fontis Kunlun significat, cum tonis argenteis qui iuga montium nive tecta memorant. Siluetae vestium traditionalium Tibetanarum et formae crucis auspicatae cum stilo visuali moderno coniunguntur. Typographia clara et colores fortes titulum facilem lectu praestant. Titulus et involucrum externum ex charta recyclabili facta sunt. Lagena ex vitro facta est et operculum ex metallo. Involucrum mensuram 238 per 75 per 75 millimetra habet.

Agnitio

De Praemium A' Design Award Aeneum

Shengquan Munus Principale: Involucrum Cervisiae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Shengquan Munus Principale: Involucrum Cervisiae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Shengquan Munus Principale: Involucrum Cervisiae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This packaging design captures the essence of purity and strength, vividly reflecting the pristine water source of Kunlun Sacred Spring. Rooted in Tibetan cultural motifs yet infused with modern design aesthetics, it pioneers a fresh Tibetan aesthetic style. Every sip invites consumers to experience rich regional heritage and humanistic warmth, forging a brand identity that is both distinctive and culturally profound.
Dimensiones et Involucrum: 238mm*75mm*75mm
Notulae: Beer Packaging Design, Regional Characteristics of Tibet, Tibetan Woodblock Print, Tibetan Written Language, Tibetan Typical Colors, New Tibetan Aesthetic Style
Technologia Productionis: This packaging transcends visual appeal and cultural depth by prioritizing sustainable materials and craftsmanship. Both the label and packaging utilize recyclable paper, minimizing ecological impact and promoting circular economy practices. The bottle employs premium glass to preserve the authentic flavor of the beer while exuding refinement. Its silver cap, crafted from environmentally friendly metal, ensures optimal freshness and embodies the majestic sanctity of snow capped Kunlun Mountain.
Provocatio Designandi: The core challenge lies in translating brand ethos and product attributes into visual design. To this end, the design uses vibrant hues and traditional motifs, along with the elements evoking the grand Kunlun Mountain and the pure glacial water. It captures the sacred essence of Tibetan culture, forging an emotional bond with consumers. Signature Tibetan robe silhouettes and patterns amplify cultural pride and identity, conveying the authentic bond with Tibet and uniqueness of the product.
Investigatio: As consumers increasingly seek cultural identity and emotional connection, packaging design has evolved beyond functionality into a vital medium for conveying cultural values and shaping brand identity.
Rooted in new Tibetan aesthetics, this packaging integrates regional heritage, the sacred spring, and humanistic spirit, reinterpreting them through modern design. The result is a packaging design that elevates brand recognition and market edge, delivering both practical and strategic value.
Inspiratio: Inspired by Tibetan culture, this packaging design incorporates the silhouettes of traditional Tibetan robes and auspicious cross patterns. It resonates deeply with local heritage while maintaining inclusive appeal to a wider audience base. The bottle features a dominant blue tone symbolizing the purity of Kunlun water, complemented by silver evoking snow capped peaks. Every detail reflects regional cultural essence, ensuring a distinctive and memorable visual identity.
Duratio Operis: The design and development of this project started in Ningbo, Zhejiang, in December, 2023. It will be introduced to the Chinese market in December 2025.
Cursus Operationis: The packaging ensures optimal convenience through conspicuous typography and vibrant colors, maximizing label visibility for instant and intuitive information comprehension.
By fusing Tibetan heritage motifs and balancing aesthetics with functionality, the design creates competitive distinction, transforming cultural storytelling into tangible user engagement that drives purchase decisions.
Membra Turmae: Miaomiao Qiu, Qiaoling Xu, Honghui Yu, Huijiao Jin, Tianjie Zhang and Haokai Tang