Schneider Electric Innovation Hub Tokyo Sedes Expositionis ab Ryota Unno

Opus Schneider Electric Innovation Hub Tokyo Sedes Expositionis a designatore Ryota Unno est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Interior.

AesInterior· 2026

Schneider Electric Innovation Hub Tokyo Sedes Expositionis

a Ryota Unno

Cliens: Schneider Electric Japan

Victor praemii Praemium A' Design Award Aeneum in Categoria Interior

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Victor Praemii Verificatus

Verifica Statum Praemii pro #180869

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Schneider Electric Innovation Hub Tokyo Sedes Expositionis

Schneider Electric Innovation Hub Tokyo est sedes expositionis creata ad experientiam visitatoribus immergentem praebendam. Formae pavimenti concentricae in uno axe dispositae motum dirigunt ad monstratorium curvatum nomine Centrum Regiminis, quod e pluribus partibus conspici potest. Illuminatio tubulorum undulans, instrumento programmandi visuali Grasshopper formata, cum laqueari nigro cancellato et pavimento tessellato contrastat. Parietes albi superficiem expositionis principalem constituunt. Sedilia modularia pentagona ad sedendum vel conventus habendos disponi possunt, vel amoveri ut circulatio pateat.

Agnitio

De Praemium A' Design Award Aeneum

Schneider Electric Innovation Hub Tokyo Sedes Expositionis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Schneider Electric Innovation Hub Tokyo Sedes Expositionis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Schneider Electric Innovation Hub Tokyo Sedes Expositionis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This Innovation Hub showroom features concentric floor patterns on a single axis, centered on the curved display "Control Center." Flow and gaze naturally converge toward the center. Visitors unconsciously follow these arcs into understanding. 360-degree tube lighting contrasts with this centripetal movement, symbolizing ideas chaining and expanding outward. Black grid ceilings and checkerboard flooring provide linear contrast, accentuating the organic lighting's floating quality.
Dimensiones et Involucrum: 20,600mm x 23,500mm x CH2800mm
Notulae: Showroom, Interior Design, Spatial System, Information Architecture, Curved Display, Immersive Space, Lighting Design, Technology Exhibition, Innovation Hub
Technologia Productionis: The undulating lighting forms were generated using the visual programming tool Grasshopper. Building constraints were parameterized to achieve organic quality. White walls serve as the primary exhibition surface, ensuring content visibility and a clean aesthetic. Wood-grain materials in the sustainability area express thematic affinity and warmth. Flooring with special resin coating reduces resource consumption during maintenance and minimizes wastewater from cleaning.
Provocatio Designandi: The challenge was achieving dynamic, irregular three-dimensional curved lighting within constraints of display visibility and limited ceiling height. Using the visual programming tool Grasshopper, the form was determined from extensive simulations, establishing fixed positions and overall length. Additionally, careful consideration was given to acoustic concerns due to adjacency with meeting rooms, and to the overall atmosphere planning.
Investigatio: This was Japan's first showroom aligned with global design standards across worldwide locations, with the client requesting an immersive space unlike other sites. This required detailed schedule coordination and cost management including hearings with various stakeholders, as well as designs that were new while following other locations. 3D rendering tools were used to present images to the client in real-time, with repeated discussions to ensure no misunderstandings.
Inspiratio: As technology becomes increasingly abstract, communicating corporate values through "experience" is essential. Conventional showrooms relied on passive models-displaying products and explaining. This project aimed to create an experience where visitors actively feel, think, and understand, with "Immersive" as the starting point. By spatializing innovation-where ideas chain and expand-the design transforms showrooms from "exhibition spaces" into "spaces for cognitive transformation."
Duratio Operis: The project started in March 2025 in Tokyo and was completed in September 2025.
Cursus Operationis: Visitors are guided by concentric floor patterns, naturally walking deeper into the space. The curved "Control Center" is visible from multiple directions for unified information sharing. "The View" enables intuitive exploration through touch. Hybrid exhibitions deepen understanding with each step. Pentagonal modular sofas adapt to use-audience seating, meetings, or removed for circulation. An active environment where visitors experience technology while understanding the company's direction.
Membra Turmae: Designer: Ryota Unno
Project Management: Haruna Kageyama
Project Management: Ayako Tsuchida
Project Management: Shogo Komine
Agnitiones Imaginum: SS Co., Ltd. Kenichi Ohno