Zona Munus Primarium: Signum et Involucrum ab Cansu Dagbagli Ferreira

Opus Zona Munus Primarium: Signum et Involucrum a designatore Cansu Dagbagli Ferreira est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Argenteum in Categoria Certaminis Publicitas.

ArgentumPublicitas· 2026

Zona Munus Primarium: Signum et Involucrum

a Cansu Dagbagli Ferreira

Cliens: Cansu Ferreira

Victor praemii Praemium A' Design Award Argenteum in Categoria Publicitas

17,574

Victor Praemii Verificatus

Verifica Statum Praemii pro #181114

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Zona Munus Primarium: Signum et Involucrum

Textus Libri: Zona prima cervisia spumans dura Angolae est, hereditatem localem cum aesthetica recentiore coniungens, cum identitate signi a fontibus Huambo et flumine Okavango inspirata. Consilium in aesthetica recenti et audaci versatur, quae paletis monochromaticis ex fructibus ortis et iconibus geometricis utitur ad oculos alliciendos. Logotypus proprius aquae aspersionem occultam complectitur, essentiam vitae et fluxum fluminum significans. Colores vividos cum dispositione munda et alba coniungens, Zona experientiam visualem recentem et erigentem praebet, quae origines suas per prospectum iuvenilem et consilio provectum celebrat.

Agnitio

De Praemium A' Design Award Argenteum

Zona Munus Primarium: Signum et Involucrum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Zona Munus Primarium: Signum et Involucrum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Zona Munus Primarium: Signum et Involucrum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensiones et Involucrum: Aluminium 330 ml drink cans
Notulae: drink, alcohol, colorful, cocktail, angola, fruits
Technologia Productionis: Design printed directly on the cans with Pantone system inks.
Provocatio Designandi: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Investigatio: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiratio: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Duratio Operis: 6 months, Angola, USA and France
Cursus Operationis: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.