Sprouties Munus Primarium: Identitas Notae ab Studio Matte

Opus Sprouties Munus Primarium: Identitas Notae a designatore Studio Matte est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Aeneum in Categoria Certaminis Publicitas.

AesPublicitas· 2026

Sprouties Munus Primarium: Identitas Notae

a Studio Matte

Cliens: Studio Matte

Victor praemii Praemium A' Design Award Aeneum in Categoria Publicitas

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Victor Praemii Verificatus

Verifica Statum Praemii pro #181183

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Sprouties Munus Primarium: Identitas Notae

Sprouties est nota herbae felinae ab agro directae, quae modum tradendi habet in densitate nutrimentorum et perspicuitate catenae subsidiorum fundatum. Prima est nota quae herbam felinam recentem et exquisitam in Emiratibus Arabicis Foederatis praebet. A traditis industriae animalium domesticorum locis communibus recedens, identitas visualis conceptu Luxuriae Naturalis utitur, viridia profunda cum cremoribus expolitis miscens una cum logotypo proprio. Icon felis in littera i latet. Cardo operis est involucrum duplicis usus: theca structuralis perforata quae in obiectum decorativum minimalisticum pro interioribus modernis mutatur ubi semel aperitur.

Agnitio

De Praemium A' Design Award Aeneum

Sprouties Munus Primarium: Identitas Notae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Sprouties Munus Primarium: Identitas Notae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Sprouties Munus Primarium: Identitas Notae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
Dimensiones et Involucrum: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Notulae: pet, cat, wellness, premium, natural, feline, grass
Technologia Productionis: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Provocatio Designandi: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Investigatio: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Inspiratio: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Duratio Operis: 6 months, France and UAE
Cursus Operationis: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
Membra Turmae: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk