Cafe Guardiao Involucrum Caffeae ab Tipz

Opus Cafe Guardiao Involucrum Caffeae a designatore Tipz est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2026

Cafe Guardiao Involucrum Caffeae

a Tipz

Cliens: Cooabriel

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

7,110

Victor Praemii Verificatus

Verifica Statum Praemii pro #181277

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Cafe Guardiao Involucrum Caffeae

Cafe Guardiao est involucri designatio pro caffea praestanti tosta et molita, quam societas cooperativa Brasiliensis producit. Identitas visualis in imagine archangeli fundatur, more caelaturae delineata, cuius alae tutelares elementum graphicum praecipuum constituunt. Typographia audax hierarchiam visualem claram in loco venditionis efficit. Fascia inscriptionis gradum tostionis, originem cooperativam, et contentum conilon centum per centum purum declarat. Impressio flexographica in substratis chartae kraft et laminatis opacis involucro superficiem opacam tactuique gratam praebet.

Agnitio

De Praemium A' Design Award Aeneum

Cafe Guardiao Involucrum Caffeae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Cafe Guardiao Involucrum Caffeae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Cafe Guardiao Involucrum Caffeae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Dimensiones et Involucrum: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Notulae: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Technologia Productionis: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Provocatio Designandi: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Investigatio: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Inspiratio: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Duratio Operis: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Cursus Operationis: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Membra Turmae: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro