Identity Created by Consumer (ICC) Munus Primarium: Systema Identitatis Corporativae ab Jone Aleksiunaite

Opus Identity Created by Consumer (ICC) Munus Primarium: Systema Identitatis Corporativae a designatore Jone Aleksiunaite est victor maxime honoratus praemii praestigiosissimi 2013 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2013

Identity Created by Consumer (ICC) Munus Primarium: Systema Identitatis Corporativae

a Jone Aleksiunaite

Cliens: Vilnius Academy of Arts

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

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Victor Praemii Verificatus

Verifica Statum Praemii pro #27919

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Identity Created by Consumer (ICC) Munus Primarium: Systema Identitatis Corporativae

Textus Libri: Identitas a Consumptore Creata est systema identitatis corporativae dynamicum ad museum artis modernae excultum. Systema partem constantem et partem dynamicam coniungit. Elementa visualia fundamentalia et instrumentum typographicum partem constantem efficiunt. Pars dynamica ex datis a visitatoribus creatis exstruitur. Quisque visitator symbolum personale et imaginem motus producit. Haec elementa deinde ad monumenta memorialia, graphica mobilia, et logotypum dynamicum in situ interretiali et in monitoribus digitalibus ostensum adhibentur. Materia visualis graphicis vectorialibus et pellicula rerum gestarum confecta est.

Agnitio

De Praemium A' Design Award Aeneum

Identity Created by Consumer (ICC) Munus Primarium: Systema Identitatis Corporativae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Identity Created by Consumer (ICC) Munus Primarium: Systema Identitatis Corporativae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Identity Created by Consumer (ICC) Munus Primarium: Systema Identitatis Corporativae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensiones et Involucrum: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Notulae: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Technologia Productionis: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Provocatio Designandi: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Investigatio: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiratio: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Duratio Operis: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Cursus Operationis: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Membra Turmae: Student Jone Aleksiunaite
Lecturer Marius Bartkus