Opus ACP Alpha Container Pictures Identitas Corporativa a designatore Julia Hell est victor maxime honoratus praemii praestigiosissimi 2017 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.
ArgentumGraphica· 2017
ACP Alpha Container Pictures Identitas Corporativa
Cliens: Alpha Container Pictures
Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica
Victor Praemii Verificatus
Verifica Statum Praemii pro #53240Designum
De ACP Alpha Container Pictures Identitas Corporativa
ACP Alpha Container Pictures est designatio corporativa creata societati cinematographicae Berolini sitae. Logotypum coniungit formam brevem ACP cum nomine societatis integro. Duo genera litterarum adhibentur, character stencil similis ei qui in vasis mercium applicatur, et character technicus monospatialis simili modo litteris machinae scriptoriae. Logotypum etiam schema colorum introducit, quod in documentis negotialibus typis impressis et in situ interretiali apparet. Charta epistolaris capitata 210 per 297 millimetra metitur, charta autem negotialis 55 per 85 millimetra. Situs interretialis, ad varias magnitudines screen aptatus, cum contentu video pleno screen aperitur.
Agnitio
De Praemium A' Design Award Argenteum
ACP Alpha Container Pictures Identitas Corporativa victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur ACP Alpha Container Pictures Identitas Corporativa opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. ACP Alpha Container Pictures Identitas Corporativa creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
- Dimensiones et Involucrum
- The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
- Notulae
- Corporate Design, Branding, Logo, Business card, Webdesign, Website
- Technologia Productionis
- The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
- Provocatio Designandi
- The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
- Investigatio
- After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
- Inspiratio
- The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
- Duratio Operis
- The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
- Cursus Operationis
- In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
- Patentes
- None
- Membra Turmae
- Full-Stack Web Development: Jannis Hell
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