Cedea - Dolomites' Luxury Mineral Water Vitreum Diffusa Aqua Mineralis ab Nick Pitscheider and Sharon Hassan

Opus Cedea - Dolomites' Luxury Mineral Water Vitreum Diffusa Aqua Mineralis a designatore Nick Pitscheider and Sharon Hassan est victor maxime honoratus praemii praestigiosissimi 2019 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2019

Cedea - Dolomites' Luxury Mineral Water Vitreum Diffusa Aqua Mineralis

a Nick Pitscheider and Sharon Hassan

Cliens: Nick Pitscheider

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

49,818

Victor Praemii Verificatus

Verifica Statum Praemii pro #78016

Explora Servitia Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Cedea - Dolomites' Luxury Mineral Water Vitreum Diffusa Aqua Mineralis

Consilium aquae Cedea a Ladin Dolomitis incitatur et fabulae de lumine naturali Enrosadira phaenomenon habent. Dolomitae ex unico suo minerali causato colore rubro et sole in ortu et occasu ardentes accendunt, ambientia magicam scaenam mutuantes. Per "parationem magicam fabuloso similem Rosarum", Cedea intendit sarcinam hoc ipso momento capere. Effectus est utrem vitream faciens aquam fulgorem et excandescere ad effectum mirabilem. Colores lagenae significati sunt ad instar peculiaris Dolomitarum rutilum tinctum in rosa minerali rubrae et caeruleae coeli.

Agnitio

De Praemium A' Design Award Argenteum

Cedea - Dolomites' Luxury Mineral Water Vitreum Diffusa Aqua Mineralis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Cedea - Dolomites' Luxury Mineral Water Vitreum Diffusa Aqua Mineralis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Cedea - Dolomites' Luxury Mineral Water Vitreum Diffusa Aqua Mineralis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The Cedea bottle, tall and smooth, is only made in first-class quality glass. Its thick coloured bottom (sculpted with the Cedea rose symbol) generates a unique colour glare effect spreading through the water, highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.
Dimensiones et Involucrum: Cedea water comes in two qualities, Still and Sparkling, and in two sizes.
Still Cedea water bottle is coloured in pinky red.
Sparkling Cedea water is coloured in turquoise.
The primary bottle is size 750ml. Height: 320 mm - Diameter: 83,7 mm
The half size bottle is 375ml. Height: 254 mm - Diameter: 69,8 mm
Notulae: cedea, enrosadira, dolomites, luxury, lifestyle, premium mineral water, design
Technologia Productionis: Cedea is only in first-quality white glass. The bottom, colour varnished, is unusually thick to allow the embedding of the Cedea rose symbol. Such thickness emphasizes also the "lens effect" that makes the symbol very visible in its carvings. The bottle is taller than usual: elegant and smooth. The shape presents three vertical engraved twisting lines. They make the bottle always delicately asymmetric, giving it a natural and unique silhouette. Such shape is difficult to achieve: In Italy only one glass maker was able to make it. The cap is in sleek aluminum delicately marked.
Provocatio Designandi: The packaging for Cedea needed to be special. Unique, exclusive, but also elegant, smooth and memorable. The search for the wow effect led to using the water inside the bottle to be part of the packaging surprising look. The prototyping and experimentation of this was quite complex, as understanding the reaction of water to reflections and refraction is not an easy task. Then, we had to make it. It's a bottle expensive to make. Born to be different from the usual standards, the following challenge was to make all the elements come together to form the final bottle in a feasible way costwise.
Investigatio: Initial research made clear the interest for high-end mineral waters on the international market. Five different designs were explored as drafts, to gather feedback from potential investors. The chosen, final design was developed to the end to be the Cedea packaging bottle. The key was to create a bottle that could carry successfully the values of the Dolomites: beauty, poetry, nature, purity, lifestyle. The Cedea bottle embeds the Dolomites Enrosadira legend, recreating its colour flaring inside the water itself, to be a unique and surprising water on the table of 5-stars customers.
Inspiratio: Cedea was the Goddess of Water and Life by the traditional legends of the Ladin people, that inhabited the Dolomite mountains for over fifteen centuries. She is now the only mineral water from the heart of the Dolomites. It takes inspiration from their colourful phenomenon called Enrosadira, also linked to the Garden of Roses legend, that originated the rose flower brandmark as well. The Cedea bottles are meant to resemble the special glow of the Dolomites bathed in the Enrosadira rose red and the blue of the sky, creating a surprising colourful effect that makes the water glare and shine vibrantly.
Duratio Operis: The first drafts of Cedea bottle were made in 2012 - 2013.
After the consolidation of the company, the development of the bottle was brought to final product during 2017. In 2018 the Cedea website was online. Initially as teaser, finally unveiling the product in spring 2018.
Cursus Operationis: Handling the Cedea water bottle, its look changes as the reflections and refraction of the colour from the bottom spreads into the water in a very dynamic and vibrant way. Because of its twisting lines, the bottle shape is never symmetrical, achieving a smooth and more natural look.
Patentes: The brand name Cedea is registered at UIBM - EUIPO - file n. 2013902212604 - ID 4721032 - Copyrights belong to Lizio Rizzi - Cedea CEO)
The brand mark Cedea is registered EUTM at EUIPO - file n. 016432502 - ID 816032
The brand mark Cedea is registered at WIPO - file n. 1369648 - ID 1048586
The Cedea Bottle design is registered RCD at EUIPO - WIPO - Des.n. 003932219-0001- ID 816032 (Designers: Nick Pitscheider, Sharon Hassan)
All Copyrights belong to Cedea Srls.
All the design was made by Nick Pitscheider - Nick Pitscheider/Sharon Hassan. All the design is internationally registered by Cedea.
The person responsible for all the Cedea design is Nick Pitscheider - Cedea Brand Manager.
Membra Turmae: Nick Pitscheider
Sharon Hassan
Agnitiones Imaginum: All images are by Mattia Rizzi - Cedea Official Photographer.
(Including all the product shots and all the natural landscapes).