InterBrasil Logotype Redesign Redesign Identitatis ab Mateus Matos Montenegro

Opus InterBrasil Logotype Redesign Redesign Identitatis a designatore Mateus Matos Montenegro est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2020

InterBrasil Logotype Redesign Redesign Identitatis

a Mateus Matos Montenegro

Cliens: InterBrasil

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

60,987

Victor Praemii Verificatus

Verifica Statum Praemii pro #86886

Vide Portfolium Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De InterBrasil Logotype Redesign Redesign Identitatis

Pro numine, et redesign retexendo notam fuisse mutationes in modernization in comitatu scriptor culturae et integration. Consilium cordis est non potest ad notam externum, ac inspiret in societate cum utriusque penitus elit, sed etiam cum mos. An integrated unio inter beneficia, sedulitate et missionali qualis est religio. De coloribus in figura, in novo consilio integrated cor in crucem ad B, et sanitas in duobus sermonibus S. Et plebs facere media et quasi logo vultus uno verbo, una figura est R & B, deterrere potuerint quin apud cor.

Agnitio

De Praemium A' Design Award Argenteum

InterBrasil Logotype Redesign Redesign Identitatis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur InterBrasil Logotype Redesign Redesign Identitatis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. InterBrasil Logotype Redesign Redesign Identitatis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensiones et Involucrum: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Notulae: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Technologia Productionis: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Provocatio Designandi: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Investigatio: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiratio: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Duratio Operis: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Cursus Operationis: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Membra Turmae: Mateus Matos Montenegro