Pony Pack Tea Munus Primarium: Involucrum Cistae Doni Theae ab Xiang Qian, Deng Zhehao and Yao Wenliang

Opus Pony Pack Tea Munus Primarium: Involucrum Cistae Doni Theae a designatore Xiang Qian, Deng Zhehao and Yao Wenliang est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2020

Pony Pack Tea Munus Primarium: Involucrum Cistae Doni Theae

a Xiang Qian, Deng Zhehao and Yao Wenliang

Cliens: Rufy Design

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

22,865

Victor Praemii Verificatus

Verifica Statum Praemii pro #87642

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Pony Pack Tea Munus Primarium: Involucrum Cistae Doni Theae

Textus Libri: Pony Pack Tea est consilium involucri doni pro thea eximia creatum. Notio longam historiam theae conficiendae sequitur, in qua methodi traditae servantur atque cum moderna administratione productionis coniunguntur. Litterae Sinicae variis aetatum stilis scriptae in superficie coacervantur ut qualitatem per tempus latam exprimant. Copia cistam et saccum ex tela nodo funis constricto clausum comprehendit. Charta simplex textura praedita adhibetur, cum impressione per cribrum, auratione et caelatura. Formae columnas theae et placentas theae in memoriam revocant.

Agnitio

De Praemium A' Design Award Argenteum

Pony Pack Tea Munus Primarium: Involucrum Cistae Doni Theae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Pony Pack Tea Munus Primarium: Involucrum Cistae Doni Theae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Pony Pack Tea Munus Primarium: Involucrum Cistae Doni Theae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Dimensiones et Involucrum: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Notulae: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Technologia Productionis: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Provocatio Designandi: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Investigatio: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Inspiratio: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Duratio Operis: 2017-2017.9 changsha, hunan province, China
Cursus Operationis: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Membra Turmae: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Agnitiones Imaginum: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。