Huanghongying Munus Primarium: Involucrum Theae ab Wei Dai and Kun Luo

Opus Huanghongying Munus Primarium: Involucrum Theae a designatore Wei Dai and Kun Luo est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2020

Huanghongying Munus Primarium: Involucrum Theae

a Wei Dai and Kun Luo

Cliens: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

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Victor Praemii Verificatus

Verifica Statum Praemii pro #87649

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Huanghongying Munus Primarium: Involucrum Theae

Textus Libri: Huanghongying est consilium involucri theae quae in montibus provinciae Guizhou crescit. Arca exterior ex charta levi carthonacea confecta est, quae facile portatur, vehitur et in usum redigitur. Thea in sacculos parvos et separatos dividitur, ita ut singulae portiones sine reliquis affectis sumi possint. Picturae manu depictae superficiem arcae tegunt et clima montis theae, oecologiam naturalem loci, et rationes colendi in horto theae adhibitas ostendunt. Data utilia iuxta picturas enumerantur. Hoc consilium consumptoribus permittit ut originem et qualitatem theae ipsi cernant.

Agnitio

De Praemium A' Design Award Aeneum

Huanghongying Munus Primarium: Involucrum Theae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Huanghongying Munus Primarium: Involucrum Theae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Huanghongying Munus Primarium: Involucrum Theae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Dimensiones et Involucrum: Width345mm x Depth 165mm x Height 85mm
Notulae: tea ,packaging, beverage, illustration, Graphics, Environmental
Technologia Productionis: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Provocatio Designandi: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
Investigatio: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Inspiratio: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Duratio Operis: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Cursus Operationis: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Membra Turmae: Designer:Wei Dai
Creative Director:Kun Luo
Agnitiones Imaginum: Designer Wei DAI,Huanghongying,2017