Changing Perspectives Munus Typographiae Ambientalis ab Haley Tebo

Opus Changing Perspectives Munus Typographiae Ambientalis a designatore Haley Tebo est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2020

Changing Perspectives Munus Typographiae Ambientalis

a Haley Tebo

Cliens: Haley Tebo

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

11,454

Victor Praemii Verificatus

Verifica Statum Praemii pro #87839

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Changing Perspectives Munus Typographiae Ambientalis

Perspectivae Mutantes est instrumentum typographiae ambientalis pro tabulis vitreis aedificii artium universitatis factum. Formae litterarum ex materia vinylica pruinata praeciduntur et, dum homines praetereunt, in nuntium legibilem componuntur. Nuntius ex utraque parte legi potest, ita ut spectatores subsistant et se moveant ut textum compleant. Quaeque littera fere unum vel duos pedes alta est, pro distantia a spectatore varians. Lux per tabulas transiens formas litterarum ut umbras et repercussiones iterat. Hoc instrumentum homines per totum campum invitat ut cum typographia commercium habeant.

Agnitio

De Praemium A' Design Award Aeneum

Changing Perspectives Munus Typographiae Ambientalis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Changing Perspectives Munus Typographiae Ambientalis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Changing Perspectives Munus Typographiae Ambientalis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Dimensiones et Involucrum: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Notulae: Environmental typography, interaction design, user experience, typography, graphic design,
Technologia Productionis: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Provocatio Designandi: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Investigatio: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Inspiratio: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Duratio Operis: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Cursus Operationis: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Membra Turmae: Angeli Leong
Agnitiones Imaginum: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer