Light - Discovering Umbria Liber ab Paul Robb

Opus Light - Discovering Umbria Liber a designatore Paul Robb est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Typographia.

AesTypographia· 2020

Light - Discovering Umbria Liber

a Paul Robb

Cliens: Salt & Pepper

Victor praemii Praemium A' Design Award Aeneum in Categoria Typographia

25,038

Victor Praemii Verificatus

Verifica Statum Praemii pro #88176

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Light - Discovering Umbria Liber

Devastans post terrae motus est MMXVI, in Umbria Regio ex Italia sua repositione paretur requiritur in communicationum socialium regione. Hic est catalogus iter culturae opes imaginatio demonstrans appetibile ex ignotis locis territorii. Quilibet ad indicem sectionem focusing in communicando paginis lata esset ut gravida feugiat condimentum. Licet maxime in tempore visum, et lux ex cultura consequat itinere, in partem catalogo est condita fabula visual tractata paria facere.

Agnitio

De Praemium A' Design Award Aeneum

Light - Discovering Umbria Liber victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Light - Discovering Umbria Liber rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Light - Discovering Umbria Liber necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Dimensiones et Involucrum: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Notulae: Type/Font Design, Identity design, Catalog, Photography, Typography
Technologia Productionis: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Provocatio Designandi: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Investigatio: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Inspiratio: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Duratio Operis: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Cursus Operationis: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Membra Turmae: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Agnitiones Imaginum: Photography copyright, Paul Robb & Marco Giugliarelli