Songhua River Rice Rice Sarcina ab 33 and Branding Co., Ltd.

Opus Songhua River Rice Rice Sarcina a designatore 33 and Branding Co., Ltd. est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2020

Songhua River Rice Rice Sarcina

a 33 and Branding Co., Ltd.

Cliens: Sourceage

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

42,119

Victor Praemii Verificatus

Verifica Statum Praemii pro #89941

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Songhua River Rice Rice Sarcina

Songhua flumen Rice sub SOURCEAGE cibum est summus finis rice Product Group. Cum traditum Seres festival - ver tribuisti appropinquare, ad excogitandum per pulchre packaged rice uber et munera ad ipsum ver tribuisti dona, ut ex altiore consilio indiget, ut quasi vocis imagine festivam excitet affectionem de ver tribuisti plure traditum Seres culturae elementa bonum felix faustumque sit.

Agnitio

De Praemium A' Design Award Argenteum

Songhua River Rice Rice Sarcina victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Songhua River Rice Rice Sarcina opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Songhua River Rice Rice Sarcina creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Dimensiones et Involucrum: Width 210mm x Depth 40mm x Height 160mm
Notulae: Package，China，Rice，Food，Festival，Cultural
Technologia Productionis: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Provocatio Designandi: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Investigatio: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Inspiratio: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Duratio Operis: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Cursus Operationis: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Patentes: Copyrights belong to 33 and branding, 2019.
Membra Turmae: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Agnitiones Imaginum: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.