NYC Deal 99 Cent Store Munus Proprium ab Chi Hao Chang

Opus NYC Deal 99 Cent Store Munus Proprium a designatore Chi Hao Chang est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2020

NYC Deal 99 Cent Store Munus Proprium

a Chi Hao Chang

Cliens: School of Visual Arts

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

9,792

Victor Praemii Verificatus

Verifica Statum Praemii pro #90132

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De NYC Deal 99 Cent Store Munus Proprium

Textus Libri: NYC Deal est identitas mercatoria facta pro taberna nonaginta novem centesimarum in urbe New York. Identitas circa titulum pretii audacem oblique positum vertitur, motum pendulum titulorum revocans quos emptores prehendunt et stabiliunt antequam legant. Titulus inclinatus efficit ut unicum pretium nonaginta novem centesimarum sit nuntius clarissimus notae. Elementa adiuvantia ad merces in taberna venditas referunt. Materiae typis editae impressione laserali digitali utuntur, cum sacculi bulgares, tunicae, aliaque textilia impressione serica ad atramenta durabilia praebenda utantur.

Agnitio

De Praemium A' Design Award Aeneum

NYC Deal 99 Cent Store Munus Proprium victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur NYC Deal 99 Cent Store Munus Proprium rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. NYC Deal 99 Cent Store Munus Proprium necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
Dimensiones et Involucrum: The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
Notulae: Branding, Graphic Design, Identity, Logo, Poster
Technologia Productionis: For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
Provocatio Designandi: The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
Investigatio: The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
Inspiratio: The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
Duratio Operis: The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
Cursus Operationis: The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.