Creative Trade Mark Involucrum Mellis ab Zanas Karenauskas

Opus Creative Trade Mark Involucrum Mellis a designatore Zanas Karenauskas est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aureum in Categoria Certaminis Designatio Involucri.

AurumInvolucrum· 2020

Creative Trade Mark Involucrum Mellis

a Zanas Karenauskas

Cliens: Lithuanian local bee farm Honey Moon

Victor praemii Praemium A' Design Award Aureum in Categoria Involucrum

35,191

Victor Praemii Verificatus

Verifica Statum Praemii pro #91735

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Creative Trade Mark Involucrum Mellis

Botanic est designatio involucri pro melle rudi in vase vitreo 380 ml praesentato. Pittacium ex charta atroviridi impolita factum est et formatur impressionibus multiplicibus gradibus depressis atque hexagono exciso, forma quae favum revocat. Elementa serigraphiae opacae et bracteae nitidae perlucidae contrastum fundo obscuro addunt. Tessera duplici latere plicata pendens descriptionem producti fert. Unumquodque vas operculo ligneo clauditur, manu ex ligno tiliae facto, arboris cuius nectar ab apibus colligitur. Designatio puritatem mellis rudis reflectit.

Agnitio

De Praemium A' Design Award Aureum

Creative Trade Mark Involucrum Mellis victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Creative Trade Mark Involucrum Mellis inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Creative Trade Mark Involucrum Mellis cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known.
Dimensiones et Involucrum: 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.
Notulae: luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
Technologia Productionis: The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.⁣⁣
Provocatio Designandi: Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
Investigatio: By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Inspiratio: The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
Duratio Operis: Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood
Cursus Operationis: The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Membra Turmae: Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis
Agnitiones Imaginum: Photo: Produck, MIndaugas Norkaitis