Macy’s Website Situs Mercaturae Electronicae ab Willy Lai and Dave Torres

Opus Macy’s Website Situs Mercaturae Electronicae a designatore Willy Lai and Dave Torres est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aureum in Categoria Certaminis Tela.

AurumTela· 2020

Macy’s Website Situs Mercaturae Electronicae

a Willy Lai and Dave Torres

Cliens: Macy's

Victor praemii Praemium A' Design Award Aureum in Categoria Tela

88,001

Victor Praemii Verificatus

Verifica Statum Praemii pro #93996

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Macy’s Website Situs Mercaturae Electronicae

Situs interretialis Macy's est suggestum mercaturae electronicae quod emptoribus permittit ut copiam mercium Macy's per rete emant. Situs anno MMXIX denuo designatus est, responsione directa ad iudicia emptorum, unde ortum est consilium purum, simplex atque a re vestiaria inspiratum. Dispositio ex instrumentis communicationis vestiariae et productis technologiae consumptorum haurit, atque eo spectat ut Macy's a mercatoribus aemulis distinguatur. Technologiae interretiales modernae responsivae adhibitae sunt, ut situs in computatris portabilibus, tabellis electronicis et telephonis intellegentibus spectari possit. Investigatio experientiae utentium renovationem consilii direxit, inclusis percontationibus, colloquiis et probationibus utilitatis.

Agnitio

De Praemium A' Design Award Aureum

Macy’s Website Situs Mercaturae Electronicae victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Macy’s Website Situs Mercaturae Electronicae inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Macy’s Website Situs Mercaturae Electronicae cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensiones et Involucrum: We developed reponsive web design across different devices.
Notulae: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Technologia Productionis: We utilized modern responsive web technologies.
Provocatio Designandi: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Investigatio: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiratio: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Duratio Operis: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Cursus Operationis: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Membra Turmae: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Agnitiones Imaginum: Images courtesy of Macys.