Avgoulakia Fasciculus Venditionis ab Antonia Skaraki

Opus Avgoulakia Fasciculus Venditionis a designatore Antonia Skaraki est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2021

Avgoulakia Fasciculus Venditionis

a Antonia Skaraki

Cliens: Zouras Farm

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

15,316

Victor Praemii Verificatus

Verifica Statum Praemii pro #94660

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Avgoulakia Fasciculus Venditionis

Quid prius fuit: gallina an ovum? Haec prima quaestio est quae plerumque respondenda est, sed in hoc casu alia quaestio quoque aderat. Cum productum classicum modo inopinato diversoque gustare vis, quid tibi opus est? Imprimis, praesentatio inopinata quae emineat. Hoc ipsum pro marca Avgoulakia creandum erat, per conceptum creativum qui singularitatem marcae modo moderno, diverso ludicroque traderet.

Agnitio

De Praemium A' Design Award Ferreum

Avgoulakia Fasciculus Venditionis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Avgoulakia Fasciculus Venditionis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Avgoulakia Fasciculus Venditionis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Dimensiones et Involucrum: kit: paper, 479 x 1157 (mm)
Notulae: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Technologia Productionis: Paper. Environmentally friendly.
Provocatio Designandi: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Investigatio: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Inspiratio: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Duratio Operis: The project began in 2018 and finished in 2019 in Athens, Greece.
Cursus Operationis: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Membra Turmae: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Agnitiones Imaginum: A.S. Advertising, 2019