Pop Up Magazine Aperire Titulus ab Rafael de Araujo

Opus Pop Up Magazine Aperire Titulus a designatore Rafael de Araujo est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Argenteum in Categoria Certaminis Pellicula.

ArgentumPellicula· 2020

Pop Up Magazine Aperire Titulus

a Rafael de Araujo

Cliens: Pop Up Magazine

Victor praemii Praemium A' Design Award Argenteum in Categoria Pellicula

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Victor Praemii Verificatus

Verifica Statum Praemii pro #97126

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Pop Up Magazine Aperire Titulus

Cogitatum Opera Quae Supersunt, quaestiones ad explorandum iter (ad theme MMXIX) abstracte et fluidly, showing mutationes, unde novi rerum et ab ea. Omnia munda visuals elit vigilare incommoda adversas res in actum exeat. Consilium perpetuo commutantur animatione et figuras morphing readaptation actu gerunt, per aliquod tempus. Effugium ad diuersos numeros, et per interpretationes ex parte diversa ad grave lasciva.

Agnitio

De Praemium A' Design Award Argenteum

Pop Up Magazine Aperire Titulus victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Pop Up Magazine Aperire Titulus opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Pop Up Magazine Aperire Titulus creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Dimensiones et Involucrum: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Notulae: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Technologia Productionis: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Provocatio Designandi: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Investigatio: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Inspiratio: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Duratio Operis: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Cursus Operationis: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Membra Turmae: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Agnitiones Imaginum: Rafael de Araujo, 2019.