Gan Song Nota Propria Visualis Notae ab Biwei Zhu

Opus Gan Song Nota Propria Visualis Notae a designatore Biwei Zhu est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2020

Gan Song Nota Propria Visualis Notae

a Biwei Zhu

Cliens: Gan Song

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

12,813

Victor Praemii Verificatus

Verifica Statum Praemii pro #98901

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Gan Song Nota Propria Visualis Notae

Gan Song est nota visualis propria creata pro nota speciali ex regione Mayang Sinarum. Consilium ex regionali situ terrarum et cultu Miao inspiratur. Lineae tenues variae crassitudinis formam montium et fluminis Jinjiang efficiunt. Puella ridens veste Miao induta messem et spem significat. Haec nota adhibetur in libellis, chartis, involucris, vasis et publicitate exteriore, cum impressione lamina metallica, caelatura elata, sectione laseris et inauratione. Omnia exempla vectorialiter facta sunt, ita ut nota quolibet magnitudine imprimi possit.

Agnitio

De Praemium A' Design Award Aeneum

Gan Song Nota Propria Visualis Notae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Gan Song Nota Propria Visualis Notae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Gan Song Nota Propria Visualis Notae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
Dimensiones et Involucrum: This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
Notulae: GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
Technologia Productionis: The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
Provocatio Designandi: The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
Investigatio: The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
Inspiratio: Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
Duratio Operis: The project started and finished in 2019 in Changsha City,China
Cursus Operationis: The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
Patentes: Copyrights belong to Wilbur Studio/Gan Song, 2019.
Membra Turmae: Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand.
Agnitiones Imaginum: Wilbur Studio